A proper website, hosting, business email and SEO — from $59.79 a month, with nothing to pay up front. We're in Aurora, ten minutes down Yonge.
You've probably said it out loud at some point, and you weren't wrong: almost everything comes from word of mouth.
That's not a weakness. In a town this size it's the strongest thing you have. People recommend you because you did right by them, and that carries further than any advertising you could buy.
But it carries exactly as far as the people who know you.
Think about where your customers actually come from. Not just Newmarket — Holland Landing, Sharon, Queensville, Bradford, Keswick, East Gwillimbury. People who drive down Yonge or Davis Drive to get something done, and who have never met a single person who could recommend you.
Those people aren't asking a neighbour. They're asking their phone. And in that moment it doesn't matter how good your reputation is on your own street, because the phone has never heard of it.
That's the whole gap. Not that word of mouth is failing — it's working fine. It just stops at the edge of the people who already know you, and a fair share of your market lives past that line.
If you're on Main Street or in a plaza off Davis, you've got a sign, a door and a window. Somebody walking past can tell in two seconds what you are, whether you're open and whether the place looks cared for.
Online you have none of that. The person searching gets a name, one line of text, and whatever happens when they tap it. That's your window now, and for most small businesses nobody has cleaned it in years.
There are usually two reasons.
The first is the number. You asked what a website costs and heard nine hundred dollars, or two thousand, or three — up front, before anything exists. So you did the arithmetic every owner does. That's a load of gravel. That's two weeks of payroll. The website went back to sixth place on the list.
The second is what happened to the people who did go ahead. A friend of a friend built it. It went live, it looked fine, and then he moved on and it froze in whatever year that was. The hours are wrong, the prices are from before costs went up, and you don't know who to ask any more.
What stopped you was never the money. It was being asked for all of it at once — and knowing nobody would be looking after it afterwards.
So we took both of those away.
You don't have to decide anything today. Tell us what you do and where your work comes from, and we'll give you a straight answer — including if it's “you don't need us yet”.
The design cost is spread across the subscription instead of billed at the start. And we keep looking after it, so it doesn't quietly go stale on you.
There's a one-year minimum, because the design work is real and has to be paid for somewhere — after that you can cancel any time. And the first thirty days are refundable. Full plan details
Both are live right now. Open them on your phone, the way your customers would.
Local businesses around York Region, working in the same market you are. More of our work
Roofing, tree work, landscaping, HVAC, renovations. Your work speaks for itself — but only if somebody can see it. Eight good photos of finished jobs, the services you actually offer, and the towns you actually drive to.
That last one matters more than people expect. If you'll go as far as Bradford or Keswick, the site should say so — otherwise you only ever turn up for one town's worth of searches.
Dental, physio, chiro, massage, law, bookkeeping, agents. People check you before they call, and they're usually deciding between you and two other names from the same search.
A site that's clearly current — this year's hours, who's actually on the team now, whether you're taking new patients or clients — does more of that deciding than anything clever you could write.
For a storefront, most of the job is unglamorous: hours that are right, an address that maps properly, a phone number you can tap, and a few photos that look like the actual room rather than a stock interior.
Get those four correct and you're ahead of most of your block — including the ones with a much nicer-looking site.
This is the one that costs people the most, and almost nobody sees it coming.
Someone pays two thousand dollars for a site. It looks smart. It goes live. Then they wait two years, hear nothing, and quietly decide their trade just isn't the kind people search for.
Often the real reason is far more ordinary than that. The site was never on Google's list to begin with.
Not ranking badly. Simply absent.
Google doesn't find you automatically. It either follows a link from somewhere else, or you tell it you exist. Plenty of people who build websites finish at launch and never do that second part.
On every site we build, these all happen:
There's one part of this that's specific to a town like Newmarket. Most sites around here only ever name one place. The whole site says “Newmarket” and nothing else, and then the owner wonders why nobody from Holland Landing or Sharon ever finds them. If you serve those places, the site has to say their names — honestly, where you actually go, not a list of forty towns pasted in to look bigger.
One more thing worth knowing, even though it isn't part of what we sell: for local searches, your Google Business Profile carries more weight than anything on your website. Whether you turn up in those top three map results depends largely on how complete that profile is and how recent your reviews are.
That one is yours to do — Google requires the business owner to verify it personally, so nobody can do it on your behalf. It's free, and it's worth half an hour of your time.
What we won't do is promise you a position. That's Google's call, not ours, and anyone guaranteeing you the top spot is telling you something they can't know.
What we will promise: when Google comes looking, it will find every page you have, read it properly, and understand that you do this work, in Newmarket. The rest is your business being good at what it does.
Send us the address and we'll tell you how many of your pages Google has actually indexed, and what's holding the rest back. No charge, no pitch.
Essential is $59.79 a month plus 13% HST — $67.56 all in — with nothing up front. That's three pages, hosting, your first year's domain, two business email addresses and a tracking number. Premium is $129.79 and adds two pages, logo design and ongoing SEO. Most quotes around York Region are $900–$3,000 up front, half on signing.
If word of mouth is filling your calendar and you're happy with the kind of work it brings, then honestly, not urgently. We'd rather say that than sell you something.
But word of mouth has a radius, and a website is mostly for the people outside it — the ones in Bradford or Holland Landing or Keswick who don't know anyone who knows you.
It also does a second job closer to home: the people who were referred to you still look you up before they call, and what they find decides whether they do.
No — we're at 16 Industrial Pkwy S, Aurora, ON L4G 0R4, ten minutes down Yonge, by appointment. We'd rather tell you that than pretend otherwise.
Nearly all of the work happens by phone and email anyway, and northern York Region is the market we know best.
We do. There's no login and no dashboard to learn — you send us the change and we publish it for you.
We deliberately don't hand over a system for you to manage. That's the reason so many small business sites go stale: not that the owner didn't care, but that editing it was one more chore at the end of a long day.
We build every site so Google can find, crawl and understand it — sitemap, robots.txt, titles that name the service and the town, local business markup, and an indexing request submitted to Google.
Worth knowing separately: for local searches your Google Business Profile matters more than anything on your website — but Google requires you to verify that yourself, so it isn't something anyone can set up for you. It's free and worth doing.
What nobody can honestly promise is a specific ranking. That's Google's call. Be careful with anyone who guarantees you first place.
Because the design and build cost is real, and we didn't charge you for it at the start. It has to be absorbed somewhere, and that somewhere is the first year of subscription. It's the only way the no-money-down part works.
After twelve months you can cancel whenever you like. And the first thirty days are refundable, so you can see how it actually goes before committing to the rest.
If we think you don't need us yet, we'll say so. We take on fifty new clients a year, so there's no reason for us to talk anyone into anything.
